Content Rich: Writing Your Way to Wealth on the Web

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Greenleaf Book Group, 2008 - Business & Economics - 270 pages
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Content Rich: Writing Your Way to Wealth on the Web is the definitive Search Engine Optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets.
 

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Contents

Introduction
xi
SEO COPYWRITING THE BASICS
1
What is Search Engine Optimized SEO Web Copy?
3
Why Does SEO Content Work?
17
Analyzing Your Websites Copy Usability
27
Keyword Research Getting the First Step Right
41
Optimizing Your Site Content
55
ALL THE FLAVORS OF SEO COPYWRITING
81
SEO Copywriting for EmailsNewsletters
157
REAL WORLD SEO COPYWRITING EXAMPLES PUTTING IT ALL TOGETHER
167
SEO Copywriting for SmallMedium Sized Businesses
169
SEO Copywriting for Larger Corporations
183
SEO Copywriting Case Studies
197
Outsourcing Your SEO Copywriting Project Keys to Finding the Best Writer
205
SEO Copywriting as a Career
211
The Future of SEO Copywriting The Future is Now
225

Writing General Site Copy The Pages Youll Need to Write
83
Writing SEO Articles for Free Publicity and Powerful Link Building
109
SED Copywriting for Press Releases
125
Go Viral BlogRSSWiki Copywriting
135
Pay Per Click Landing Page and Banner Ad Copywriting
147
The Wrap Up
249
Resources
259
Endnotes
268
Copyright

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