Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.
Boost your online presence and engage with customers and prospects like never before with Content Rules.
What people are saying - Write a review
LibraryThing ReviewUser Review - jlcarroll - LibraryThing
Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life. Read full review
LibraryThing ReviewUser Review - oklimova - LibraryThing
Book is very rich with advices I was looking for long time: gives specifically step-by-step guidance on how to adjust web content to a specific reader, goes into details (and differences) of writing white papers, ebooks, blog... and more. Read full review
The Content Rules
Who Are You?
Share or Solve Dont Shill
Stoke the Campfire
Create Wings and Roots
The Care and Feeding of Fans
Greensboro North Carolina
Fort Knox Kentucky Fort Monroe Virginia
Thousand Oaks California
Rochester New York
If Webinars Are Awesome Marketing
Whats the Difference between
The Single Biggest Secret to Creating
Show Me a Story
Is This Thing On?
Clinton New York
PART FOUR THIS ISNT GOODBYE
This Isnt Goodbye and a Gift for You