Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Front Cover
John Wiley & Sons, Nov 11, 2010 - Business & Economics - 192 pages
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums

Boost your online presence and engage with customers and prospects like never before with Content Rules.

 

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LibraryThing Review

User Review  - jlcarroll - LibraryThing

Bottom line, a superb book on content marketing. Lots of ideas, tons of tips and scads of checklists. In an industry that renders information obsolete in days and even hours, Content Rules, in my opinion, has great shelf life. Read full review

LibraryThing Review

User Review  - oklimova - LibraryThing

Book is very rich with advices I was looking for long time: gives specifically step-by-step guidance on how to adjust web content to a specific reader, goes into details (and differences) of writing white papers, ebooks, blog... and more. Read full review

Contents

The Content Rules
14
Who Are You?
28
Anatomy
54
Share or Solve Dont Shill
70
Stoke the Campfire
96
Create Wings and Roots
102
The Care and Feeding of Fans
114
This Is
120
PART THREE
215
Greensboro North Carolina
222
Fort Knox Kentucky Fort Monroe Virginia
227
Thousand Oaks California
231
Lowell Massachusetts
236
Cambridge Massachusetts
240
Rochester New York
248
Chicago Illinois
253

Contents
139
If Webinars Are Awesome Marketing
153
Whats the Difference between
170
The Single Biggest Secret to Creating
182
Show Me a Story
195
Is This Thing On?
206
Clinton New York
259
London England
263
PART FOUR THIS ISNT GOODBYE
267
This Isnt Goodbye and a Gift for You
269
Index
273

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About the author (2010)

Ann Handley (annhandley.com) is the Chief Content Officer of Marketing Profs, a rich and trusted resource that offers actionable know-how to its 365,000 subscribers. As a thought leader and writer with a passion for good content, she writes and blogs extensively about online business, marketing, and sometimes just life.

C.C. Chapman (cc-chapman.com) is a media creator, entrepreneur, and online marketing expert. He recently launched DigitalDads.com—a site where a dad can be a guy—to serve as a cornerstone of the online parenting space.

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