Content Strategy for the Web: Content Strategy Web _p2

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New Riders, Feb 28, 2012 - Computers - 99998 pages
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
 

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Contents

The Rapid Rise of Content Strategy at Facebook
SUCCESS
REALITY
PROBLEM
SOLUTION
DISCOVERY
AUDIT
ANALYSIS
CORE
CONTENT
PEOPLE
PERSUASION
ADVOCACY
HERO
About the authors
Copyright

Other editions - View all

Content Strategy for the Web
Kristina Halvorson,Melissa Rach
No preview available - 2012

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Alignment analysis analytics audit factor AwesomeCo blog Brain Traffic brand channels Chapter clients Colleen Jones communicate competitors content audit content creators content management content management system content needs content quality content requirements content strategy core strategy creating content curator customers decisions defining document example Facebook focus formats goals going Here’s identify impact factors important information architecture keep keywords lifecycle look MailChimp metadata navigation organization organization’s page table piece of content planning primary message prioritize published qualitative audit quantitative inventories questions roles sample search engine optimization social media specific spreadsheet stakeholders strategist structure style guide subject matter experts sure tactics talk things topic topic map understand updates usability usability testing user experience user needs user research voice and tone what’s Who’s workflow writing you’re

About the author (2012)

Bibliographic information

QR code for Content Strategy for the Web
TitleContent Strategy for the Web: Content Strategy Web _p2
Voices That Matter
AuthorsKristina Halvorson, Melissa Rach
Edition2
PublisherNew Riders, 2012
ISBN0132883244, 9780132883245
Length99998 pages
Subjects ›  › 

Computers / Web / Design
  
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