Content Strategy for the Web

Front Cover
Pearson Education Incorporated, 1900 - 193 pages
1 Review
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so m.

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User Review  - paulsignorelli - LibraryThing

Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training ... Read full review

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