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Content Analysis Research Designs
To infer aspects of culture and cultural change
With What Effect?
9 other sections not shown
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Amer American analyzed appear approach attitude objects attributes audience behavior Berelson campaign Chapter characteristics coders coding communication content compared comparison concurrent validity construct validity content analysis research content data content units coverage D. H. Lawrence defined developed dictionary documents editorial effects of communication example Federalist Papers foreign policy frequency hypotheses identify illustrated indicated inferences Inquirer intensity investigator John Foster Dulles Journalism Quart Kaplan Lasswell literature magazines mass media measure Messages produced method nations newspapers O. H. Mowrer oooooooooooo Opin P. J. Stone Paisley personality political Pool propaganda Psychol psychotherapy Publ Q-sort qualitative quantitative readability relationship reliability research design research problem revealed sample scores Scott's pi semantic differential semantics sentence social Soviet Soviet Union specific speeches style symbols systematic tables techniques themes theory trends UJ UJ University Press validity values variables words York