Controversies in Competitive Intelligence: The Enduring Issues

Front Cover
Craig S. Fleisher, David L. Blenkhorn
Greenwood Publishing Group, 2003 - Business & Economics - 331 pages

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.

The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

What Are the Enduring Issues in Competitive Intelligence?
3
What Effects Does ECommerce Have on Competitive Intelligence Practice?
16
Are Competitive Intelligence Practitioners Professionals?
29
What Key Learning Should Corporate Competitive Intelligence Specialists Acquire from Their Military Intelligence Counterparts?
45
Should the Field Be Called Competitive Intelligence or Something Else?
56
Can Competitive Intelligence Be Effectively Applied to PublicSector Organizations?
70
How Can Competitive Intelligence Practitioners Avoid OverRelying on the Internet?
85
What Are the Best Practices in Using Internal Organizational Sources for Competitive Intelligence?
98
Why Do So Many Firms Fail at Competitive Intelligence?
190
How Can Businesses Practice Competitive Intelligence on a Modest Budget?
203
How Can Competitive Intelligence Best Adapt to Organizational Change?
214
How Does Competitive Intelligence Planning in Technology Companies Change Over Time?
226
What Types of People Perform Competitive Intelligence Best? A TypeIndicator Approach
243
Are There Linkages between Theories of Intelligence and the Practice of Competitive Intelligence?
256
How Can an Organizations Culture Be Changed to Better Support Competitive Intelligence? LISA MOFFATT and CRAIG S FLEISHER
266
What Is the Best Form of Relationship between Competitive Intelligence and Marketing?
281

Why Is Analysis Performed So Poorly and What Can Be Done to Improve It?
110
How Has the Advent of the Internet Impacted the Practice of Competitive Intelligence?
123
Why Should Theory Matter to Competitive Intelligence Practitioners?
133
Customer Data Collection and Analysis How Do Firms Develop Competence in Customer Intelligence Management?
145
How Can We Determine Which Competitive Intelligence Software Is Most Effective? A Framework for Evaluation
163
How Do Companies Find the Best Balance between the Technical and the Personal in Effective Competitive Intelligence Systems?
176
What Is the Relationship between Competitive Intelligence and Knowledge Management?
295
How Will These Enduring Issues in Competitive Intelligence Be Resolved?
311
Index
323
About the Editors and Contributors
328
Copyright

Common terms and phrases

About the author (2003)

CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications.

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.

Bibliographic information