Copywriting for the Electronic Media: A Practical Guide
Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
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7-Eleven A.I.P.I. formula abbreviation ADVERTISER DATE SUBMITTED advertising agencies ANNCR announcer appeal approach better broadcast copy cable systems camera Center Chapter Chris Lytle client copy platform copywriter Courtesy customers DATE SUBMITTED COMMERCIAL disc jockey electronic electronic field production example fade Florida format Frank Gari gain attention hard sell humor idea identify Jever listener/viewer listeners logo NAME ADVERTISER DATE person POINTS TO REMEMBER prepared present product or service promotional pronoun PSAs public service announcements Radio Shack radio spot radio stations Rent-a-Center sales message sales slogan sales theme scene script shot single-voice SLIDE sound effects specific spokesperson sponsor sponsor's name storyboard STUDENT NAME ADVERTISER SUBMITTED COMMERCIAL LENGTH SUPER tape target audience television commercial television spot television stations TV spot TV stations verbs VIDEO AUDIO viewers visual voices Waterworld WDBO WFTV WOFL-TV words Write a 60-second Yourtown