Corporate Communication: A Guide to Theory and Practice

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SAGE, Mar 17, 2011 - Business & Economics - 296 pages
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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.

New to the Third Edition:

- New chapters on strategic planning and campaign management, research and measurement and CSR and community relations

- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding

- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.

- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.

- Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links

Praise for the Second Edition:

"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell

'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

 

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Contents

ONE Introduction to Corporate Communication
1
1 Defining Corporate Communication
3
2 Corporate Communication in Contemporary Organizations
14
TWO Conceptual Foundations
37
3 Stakeholder Management and Communication
39
4 Corporate Identity Corporate Branding and Corporate Reputation
59
THREE Corporate Communication in Practice
79
5 Communication Strategy
81
8 Media Relations
143
9 Internal Communication
163
10 Issues Management and Public Affairs
179
11 Crisis Communication
199
FIVE New Developments in Corporate Communication
213
12 Leadership and Change Communication
215
13 Corporate Social Responsibility and Community Relations
233
Glossary
251

6 Strategic Planning and Campaign Management
106
7 Research and Measurement
123
FOUR Specialist Areas in Corporate Communication
141

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About the author (2011)

Joep Cornelissen is a Professor in Corporate Communication at VU University Amsterdam and Leeds University Business School and a Visiting Professor at IE Business School in Madrid and the University of Southern Denmark. In his day job, he teaches corporate communication and change management on MA and MBA programmes and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

Visit the companion website for the new edition of Corporate Communication at https://study.sagepub.com/cornelissen4e.

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