Corporate Communication: A Guide to Theory and Practice

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SAGE, Mar 20, 2014 - Business & Economics - 320 pages

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies.

Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners.

The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features:

A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e
 

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Contents

NTRODUCTION
1
DEFINING CORPORATE COMMUNICATION
3
ORPORATE COMMUNICATION IN CONTEMPORARY ORGANIZATIONS
17
CONCEPTUAL FOUNDATIONS
39
STAKEHOLDER MANAGEMENT AND COMMUNICATION
41
CORPORA TE IDENTITY BRANDING AND CORPORATE REPUTATION
63
CORPORATE COMMUNICATION IN PRACTICE
87
COMMUNICATION STRATEGY
89
MEDIA RELATIONS
145
EMPLOYEE COMMUNICATION
163
ISSUES MANAGEMENT
180
CRISIS COMMUNICATION
200
NEW DEVELOPMENTS IN CORPORATE COMMUNICATION
217
LEADERSHIP AND CHANGE COMMUNICATION
219
CORPORATE SOCIAL RESPONSIBILITY CSR AND COMMUNITY RELATIONS
240
SOCIAL MEDIA AND CORPORATE COMMUNICATION
257

STRATEGIC PLANNING AND CAMPAIGN MANAGEMENT
109
RESEARCH AND MEASUREMENT
127
SPECIALIST AREAS IN CORPORATE COMMUNICATION
143
GLOSSARY OF CORPORATE COMMUNICATION AND OTHER COMMUNICATION TERMS
273
INDEX
286
Copyright

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About the author (2014)

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University a Visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

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