Corporate Denial: Confronting the World's Most Damaging Business Taboo

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John Wiley & Sons, Jan 28, 2005 - Business & Economics - 206 pages
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What do you do when ordinary becomes OK?
Corporate Denial confronts head on everything that anybody who has ever worked in a company goes home and moans about, and helps do something about it.

The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. This is a manifesto for action for those who are just interested in the pursuit of good business. Read it and lead your organization out of denial.

Corporate Denial comes with its very own antidote, Codenial, to relieve the pressures and pains of working. Codenial (tm) provides:

  • Fast relief from the etiquette of inaction
  • Treats meaningless corporate values
  • Alleviates lost purpose and low corporate libido
  • Restores sanity and clears up confusion
  • Provokes effective communication

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The Seven Sins of Denial Undeniable evidence
10 Corporate Stress The road to Corporate Denial
20 Companies in Denial The importance of early diagnosis
30 Understanding Effectiveness What makes organizations tick?
40 Inside Success The theory of relative performance
50 The Desire to Amaze Finetuning your aspiration
60 Corporate Evolution Why some organizations grow up faster and stronger
70 Truth and Reconciliation in Business How to break with the past and move on
80 Relationship Mapping How to build amazingly successful relationships
Appendix 1 What Culture?
Appendix 2 Principles of Effective Relationships
Appendix 3 Example Truth Map Questions
Appendix 4 The Contributing Team

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About the author (2005)

WILL MURRAYhas recently been described as the Dr Ruth of Organizations.  He is an organizational coach and business relationship trouble-shooter with a difference.  A leading exponent in maximising the effectiveness of organizational relationships.  Will lifts the lid on the power of relationships to determine an organization's future, bringing a whole new meaning to the term 'relationship management'.

Will Murray was formerly a Head of Marketing at BT and then Director of Marketing at Ernst and Young.  He now runs WJM Business Relationships and is a  partner in The Business Brief.  His previous books include Brand Storm (FT Prentice Hall) and Hey You (Momentum),  Over the last twenty years Will and his colleagues have worked with many leading brands including: BA, GSK, Orange, Buckingham Palace, RWE Innogy and Fujitsu.

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