Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

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John Wiley & Sons, Aug 1, 2003 - Business & Economics - 320 pages
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
 

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Contents

1 Introduction and Overview
1
2 The Tangled World Trends and Countertrends
25
3 The Players in the Global Village
45
4 How Business Has Managed NonMarket Interactions up to the Present Day
73
5 Detecting and Preventing Trouble Ahead
121
6 Making Corporate Diplomacy Happen
173
7 Corporate Communication
205
8 Suits and Sandals Balancing Conflict and Cooperation
223
9 Learning from Three Reference Examples
247
Appendix I Business Case vs Business Ethics
285
Appendix II Relevant IMD Case Studies
291
Further Reading
293
Index
295
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About the author (2003)

Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.

Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.

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