Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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2 The Tangled World Trends and Countertrends
3 The Players in the Global Village
4 How Business Has Managed NonMarket Interactions up to the Present Day
5 Detecting and Preventing Trouble Ahead
6 Making Corporate Diplomacy Happen
7 Corporate Communication
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aĦect ABB’s action activist groups areas behaviour bene˘ts BNFL boycott brand Brent Spar business environment campaign checklist chemical co-operation Coca-Cola communication company’s con£ict confronted consumer corporate behaviour Corporate Diplomacy countries crisis criteria cross-impact analysis culture customers DaimlerChrysler de˘ned diĦerent di⁄cult eĦect eĦorts e⁄ciency economic employees environmental erosion especially ethical Europe European example Exxon fuel global companies Global Reporting Initiative GMOs goals Greenpeace heterarchy impact important in£uence industry associations interest internal investment involved issues Marine Stewardship Council ment Mitsubishi Monsanto nancial NGOs nuclear oĦer o⁄ces o⁄cial organizations political potential pressure pro˘t problem protest regulation relevant reporting responsibility risk scienti˘c shareholder Shell social society solution Spar platform speci˘c stakeholder dialogue stakeholders standards Steger strategy sustainable development target Tetra Pak tion today’s transparency Unilever