Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Front Cover
John Wiley & Sons, Aug 1, 2003 - Business & Economics - 320 pages
0 Reviews
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

What people are saying - Write a review

We haven't found any reviews in the usual places.


1 Introduction and Overview
2 The Tangled World Trends and Countertrends
3 The Players in the Global Village
4 How Business Has Managed NonMarket Interactions up to the Present Day
5 Detecting and Preventing Trouble Ahead
6 Making Corporate Diplomacy Happen
7 Corporate Communication
8 Suits and Sandals Balancing Conflict and Cooperation
9 Learning from Three Reference Examples
Appendix I Business Case vs Business Ethics
Appendix II Relevant IMD Case Studies
Further Reading

Other editions - View all

Common terms and phrases

About the author (2003)

Recognized as one of the leading authorities in the area of Environmental Management, Ulrich Steger has held many senior positions in government, business and academe. He is Alcan Professor of Environmental Management at IMD, Switzerland, and Director of the IMD Forum for Corporate Sustainability Management (CSM) and Corporate Governance Research Initiative. He directs major Partnership Programs (e.g.with DaimlerChrysler and Allianz). He also holds an Honorary Professorship for International Management at the Technical University, Berlin.

Before he joined academia, Professor Steger was elected to the German Bundestag and was Minister of Economics and Technology of the Land of Hesse, Germany. As a member of the Managing Board of Volkswagen, he was responsible for the environmental strategy within the VW group worldwide.

Bibliographic information