Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm
Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, René Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.
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Corporate Foresight: Towards a Maturity Model for the Future Orientation of ...
No preview available - 2013
addition ambidexterity benchmarking best practices British Telecom build business fields business unit capability dimension communication companies competitive advantage context contingency theory corporate culture corporate foresight ability corporate foresight activities corporate foresight capabilities corporate foresight systems data mining Day and Schoemaker Describes Deutsche Telekom disruptions Eisenhardt elements employees Endesa enhance ensure environment environmental scanning expected external firms foresight insights foresight projects foresight unit future insights future research German Hugo Boss identify impact information usage initial innovation management integration internal customers internal network internal stakeholders interviews linked maturity level maturity model method sophistication organization organizational Original quote overall perspective portfolio radical innovations relevant reported research on corporate research stream resource-based view respond roadmapping Rohrbeck role scenario analysis scouting network scouts strategic foresight strategic management strategic planning structure Table Telekom Austria ThyssenKrupp top management ü ü ü value creation weak signals wiki