Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals

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Van Nostrand Reinhold, Jan 1, 1997 - Business enterprises - 320 pages
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This timely book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.

You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact -- or if you're already online -- to evaluate, enhance, and redefine your current Internet/intranet strategy.

Use Corporate Internet Planning Guide to:
-- Identify your company's Internet/Intranet needs
-- Build your business case
-- Develop a strategy that will enhance all aspects of your enterprise
-- Strengthen your company's overall strategic direction
-- Implement your Internet/Intranet plan successfully.

Veteran Internet professional Richard Gascoyne guides you step-by-step through each portion of Internet strategy planning and implementation with clear summaries about key issues and intelligent discussion of the opportunities and risks at every turn.

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Contents

BUILD THE INTERNET
1
Predicting the Unpredictable
8
Where Is Your Industry Going?
15
Copyright

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