Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals
This timely book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy.
You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact -- or if you're already online -- to evaluate, enhance, and redefine your current Internet/intranet strategy.
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Veteran Internet professional Richard Gascoyne guides you step-by-step through each portion of Internet strategy planning and implementation with clear summaries about key issues and intelligent discussion of the opportunities and risks at every turn.
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BUILD THE INTERNET
Predicting the Unpredictable
Where Is Your Industry Going?
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