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THE LEADERSHIP CODE
WHAT ELSE IS NEEDED? THE LEADERSHIP BRAND
ABOUT THE AUTHORS
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360-degree feedback 70 percent 85 percent align AMA Handbook answer the question build Business School Press capabilities chapter coauthor cofounded common rules company wants competency models customers to experience Dave Ulrich domains drive effective leader effective leadership employees engage ensure Executors Figure firm brand descriptors firm’s five rules focused Foreword by James future talent GE’s firm identity Google HANDBOOK OF LEADERSHIP hardcover Harvard Business School human capital developers Human Resource individual interviews Jeff Immelt John Baldoni Kate Sweetman Kouzes leader differentiators Leaders need Leadership Brand Leadership Code leadership differentiators Lexus low-price Marshall Goldsmith master minivan need to go Norm Smallwood organization organization’s percent of leadership personal proficiency personifies professional RBL Group resemble Richard Branson rules of leadership Rules to Lead Sarah McArthur share Southwest Airlines stakeholders Strategists strategy style successful leaders sure Synthesizing Talent managers target customers thought leaders unique leadership value proposition Virgin