books.google.com - * New global cases and candid comment from top executives...https://books.google.com/books/about/Corporate_Reputation_the_Brand_the_Botto.html?id=8oPRwh1EcXcC&utm_source=gb-gplus-shareCorporate Reputation, the Brand & the Bottom Line
Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM (Chartered Institute of Marketing) and former President of the IPR (Institute of Public Relations), all of them in Britain. He is also the author of All About Public Relations (McGraw-Hill).
Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value