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ABCDEFGHIJKLM NOPQRSTUVWXYZ advertising American Apple Computer Apple identity Apple logo AT&T Bank Bank of America basic Bell Blind embossing budget business cards client color communication objectives Communications Planning company name company's condensed to 80 consumer CORPORATE IDENTITY DESIGN corporate identity program corporate image creating Creative Services Department customers design consultant employee envelope established executive exploration Fireman's Fund firm flavored Physical Graphic Artists Guild graphic designers Guidelines Herb Lubalin iden identify interviews layout ldentity light pen logotype lTC Garamond Margulies mark marketing materials ment mock-up Negative associations Nynex organization Pacific Telesis packaging pany Phase lll points of leading Positive associations present printed problems Raymond Loewy reproduction art Saul Bass sessions signage signature signer specific Standard stationery subsidiaries sumer symbol tions tive trade trademark Type Style typeface typography usually visual Widget words York