Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy (Paperback version)
McGraw-Hill Education, Nov 5, 2002 - Computers - 320 pages
Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.
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Partnership among Key Constituencies
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Accenture activities advertising Amazon.com American Express analysis AOL Time Warner assets attacks availability benefits build business model business users capabilities channels company's complex components computers connected coordinate corporate cost Covisint create customers data centers decisions devices distributors EBITDA economies of scale employees enable entrepreneurial evolving example executives facilities Figure firms Ford Motor Company functions global Harvard Business School hosting provider implementation improve increase Industrial Economy infrastructure infrastructure portals innovation integration interactions internal Internet Internetworking inventory investment IT-enabled launch legacy systems levels mainframe mainframe computers marketplaces Network Economy operations opportunities options organization organizational outsourcing partners percent performance physical problems product/service products and services proprietary real-time redundancy relationships revenues risk sell servers service delivery service providers shared strategy structure suppliers tion value chain vendors vertical