Corporate public relations: a new historical perspective
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
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Ackerman American Amos Kendall argued became Bernays big brass ring Blough Business Week businessmen called campaign Cass century CHAPTER Chicago Code collaborationism Commission committee Company Q competition contributions corporate executives corporate public relations critics Daniel Boorstin develop economic Editor & Publisher editors Edward Bernays established ethics favorable federal goal governmental groups Gruening Hays Ibid idea increase individual instance Insull Interstate Commerce Commission interview Ivy Lee Johnson Journal Lee's legislation lic relations magazine manipulation ment monopoly Motion Picture movie industry MPPDA National National Recovery Administration newspaper noted organizations political president private enterprise private relations producers propaganda PRSA public interest public opinion public relations counsel public relations managers public relations practitioners railroad executives railroad public relations rates regulation rela relations counselors Samuel Insull Senate social society steel industry tion U.S. Steel utility public relations Vail Wall Street Journal Washington wrote York