Corporate Strategy 4th Edition
Corporate Strategy 4th edition provides a balanced and in-depth exploration of rational and creative approaches to strategy development from around the globe.
Its combination of readability, comprehensive coverage and up-to-date case studies clearly demonstrate exactly what strategic theory is and how it translates into practice in the real world.
New to this edition:
Supporting student learning through:
The Companion Website for this book can be found at www................ and also includes the Lecturer's Resources, which are password protected and include a brand new Test Bank, Case Studies removed from the third edition, updated PowerPoint slides and a full Lecturer's Manual with supporting notes for the Case Studies and the Student CD Rom.
Accessible, modern, international and comprehensive - Richard Lynch's "Corporate Strategy" "4th Edition" is ideal for students undertaking any introductory course in Strategy.
"Richard Lynch "has worked as a Strategic Director and run his own management consultancy company specializing in European and International strategy. He is Emeritus Professor of Strategic Management at Middlesex University in London, UK.