Cost Benefit Analysis in Environmental Friendly Marketing

Front Cover
GRIN Verlag, 2008 - 28 pages
0 Reviews
Seminar paper from the year 2008 in the subject Environmental Sciences, Technical University of Munich, course: Sustainable Consumption, 14 entries in the bibliography, language: English, abstract: In this article we first define and describe the concept and main points of environmental friendly marketing. We present the six important steps that must be followed to have a successful marketing strategy. We make a short introduction into cost benefit analysis, present the basic points of the cost benefit analysis theory and define the various types of benefits and costs. As a conclusion, an example in the sector of "passive" houses (Niedrigenergiehausern) is presented, in order to evaluate the options that a consumer has to choose from, when facing the residence dilemma. [...]"
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

Common terms and phrases

Bibliographic information