Courting Your Clients: The Essential Guide to Legal Marketing

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Lulu.com, 2007 - Advertising - 149 pages
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Contents

RAINMAKING FUNDAMENTALS
9
GET IN FRONT OF AN AUDIENCE
21
THE POWER OF THE
31
MAKE NEWS HAPPEN
43
NETWORKING AND ALLIANCES
61
MINE YOUR CLIENT LIST
69
MASTERFUL MARKETING
77
BUILD YOUR ONLINE PRESENCE
93
ADVERTISING
111
LEGAL DIRECTORIES AND RATINGS
117
MARKETING METRICS
129
SAMPLE MARKETING PLAN
135
CHECKLIST FOR SMALL FIRMS
141
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About the author (2007)

Ms. Grisdela is the President of Legal Expert Connections, Inc.

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