Covert Persuasion: Psychological Tactics and Tricks to Win the Game

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John Wiley & Sons, Sep 18, 2006 - Business & Economics - 223 pages
2 Reviews
Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly—in any sales situation."
—Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
—Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
—Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
—David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
—Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

 

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LibraryThing Review

User Review  - polinate - LibraryThing

I am persuaded that this is a good book. Read full review

Great book for sales

User Review  - Overstock.com

If you are in sales this book is a great book. It gives you step by step to get people to go your way. It also gives great examples for you to understand. Read full review

Contents

Psychological Tactics and Tricks to Win the Game Chapter 2 From No to Yes
9
Psychological Tactics and Tricks to Win the Game Chapter 3 Covert Strategies for Changing Beliefs
23
Psychological Tactics and Tricks to Win the Game Chapter 4 Covert Persuasion 101 The Tactics
43
Psychological Tactics and Tricks to Win the Game Chapter 5 The Words of Covert Persuasion
115
Psychological Tactics and Tricks to Win the Game Chapter 6 The Focused Outcome Mindset
123
Psychological Tactics and Tricks to Win the Game Chapter 7 20 Keys to Using Covert Persuasion in a Story
141
Psychological Tactics and Tricks to Win the Game Chapter 8 Using Questions to Covertly Persuade
165
Psychological Tactics and Tricks to Win the Game Chapter 9 Using Emotions to Covertly Persuade
181
Psychological Tactics and Tricks to Win the Game Chapter 10 27 Observations About People
189
Psychological Tactics and Tricks to Win the Game Chapter 11 Putting It All Together
203
Psychological Tactics and Tricks to Win the Game Appendix Covert Persuasion Worksheet
209
Psychological Tactics and Tricks to Win the Game Bibliography
215
Psychological Tactics and Tricks to Win the Game Index
220
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About the author (2006)

Kevin Hogan is a public speaker and corporate trainer. Several times per month, he teaches, trains, and speaks about persuasion, influence, body language, emotional intelligence, communication, and motivation. He holds a doctorate in psychology and is also the author of The Science of Influence, from Wiley.

James Speakman is a professional speaker, corporate trainer, and President of Speakman & Associates LLC, a company committed to sharing the power of persuasion with salespeople and others whose careers depend on their powers of persuasion.

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