Cracking Creativity: The Secrets of Creative Genius

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Ten Speed Press, 2001 - Business & Economics - 309 pages
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What exactly is creativity, and why do some people seem to have so much of it? Can their secrets be learned? This is the book that answers those questions and more, bringing life-changing creative techniques into everyone's reach. [In this book, the author] researched and analyzed over a hundred of history's greatest thinkers - from Leonardo da Vinci to Walt Disney, Pablo Picasso to Thomas Edison, Charles Darwin to Martha Graham.... [He] explains their idea-generating process in simple, easy-to-follow steps that absolutely anyone can use to become more creative. Each chapter examines a different creative-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it to work in your business or personal life. Reorganizing your thinking around these idea-generating strategies will revolutionize the way you see things and open up a world of innovative solutions to challenges you face every day.

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This book is great!. It will set the reader's mind to see differently and think differently, setting you apart from most of the people who thinks statically and conventionally. His (the author) style is citing the works and thinking of great thinkers like Einstein, Da Vinci, Charles Darwin (from their works and wittings), etc. and analyzing how he/she solved the problems in an unconventional, effective way and determining his methods and techniques in creating such a concept or invention. It also contains some test exercise mostly visual for how you (the reader thinks). Has wide array of Creativity Techniques for individual and group alike. Highly recommended for those who wants to be creative and/or innovate in their life and their field. 

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About the author (2001)

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

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