Cracking the Gender Code: Who Rules the Wired World?
The digital world, its advertising machinery and the popular media are pushing women back into traditional roles and once again creating a "superior" hypermacho expert male. Women must look critically at who is in charge of the new technology and challenge the gender codes that can work against them. In this path-breaking book, Melanie Stewart Millar explores power relations in the digital world and asks us to question what is really going on. How is technology shaping our future? What is the role of women within digital culture? What is the corporate agenda? How is it influencing women's work?