Cracking the Japanese market: strategies for success in the new global economy
Applied Materials, Inc., an American company which supplies advanced processing equipment to the semiconductor industry, successfully cracked the Japanese market and now does nearly 50 percent of its business in Japan. The CEO of that company and his son, a business development specialist, offer profound insights into the problems facing U.S. companies in developing Japanese customers.
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The Japanese Challenge
Origins of a Merchant Nation
Inside the Japanese Market
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Cracking the Japanese Market: Strategies for Success in the New Global Economy
No preview available - 1991
American business American companies Applied Materials areas Bank become build capability capital Chiyoda-ku commitment companies in Japan company's compete competitive competitors consumer corporate culture distribution Electric electronics employees engineering equipment executives exports financing foreign companies foreign firms Fuji Xerox Fujitsu global growth Hitachi important industrial group investment Japa Japan Development Bank Japan Economic Journal Japanese business Japanese companies Japanese customers Japanese managers Japanese market joint venture keiretsu largest long-term major manufacturing market share meeting ment Ministry MITI Mitsubishi Mitsui Molex Motorola needs nese Nihon Nihon Keizai Shimbun Nippon opportunity organization overseas panies partners partnerships percent product development relationships revenues salaryman sell semiconductor sogo shosha Sony SOURCE strategy subsidiary success in Japan Sumitomo Sun Microsystems supplier Texas Instruments tion Tokyo Tokyo Stock Exchange Toshiba trading company United world-class worldwide