Cracking the New European Markets
Written in an anecdotal, easy-to-read style by a journalist who has lived and worked on both sides of the Atlantic. Offers complete guidance on what to do and what not to do when conducting business in Europe. Coverage includes how to find the right contacts; cultural differences; deal making; social sensibilities; negotiating styles and much more. Contains numerous case studies and stories.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Despite the move toward a single market Europe still
11 other sections not shown
Ameri American companies American football Anheuser Anheuser-Busch asked bakery bank Bata beer Bonanza brewery Britain British Brooklyn Brewery Brooklyn Lager Budweiser business in Europe Callahan Chadwick Chesnulovitch chocolate chip clients contract cookies crackers cultural currency customers Czechoslovakia deal Disney distributors dollar Dorrett Dwyer Eastern Europe Eastern European employees English Euro European countries executives export firm foreign Forrec Fortnum & Mason France French Friday's German going Hamleys Harrods Hindy important investment Italian Italy language lawyer London looking Magagna managers ment million Monika negotiations never Nordlund Ocean Spray panies partners pean percent problems profits programs restaurants retailers sell shopping mall single market someone talk tell TGI Friday's things tions told Tomas Bata toys trade trying typically Venus Wafers Watney Whitbread Zilkha zlotys