Cracking the New European Markets

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Wiley, May 21, 1992 - Business & Economics - 288 pages
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Written in an anecdotal, easy-to-read style by a journalist who has lived and worked on both sides of the Atlantic. Offers complete guidance on what to do and what not to do when conducting business in Europe. Coverage includes how to find the right contacts; cultural differences; deal making; social sensibilities; negotiating styles and much more. Contains numerous case studies and stories.

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Despite the move toward a single market Europe still

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About the author (1992)

Timothy Harper is a journalist, an editorial/publishing consultant, and the author of books including "Your Name in Print "and hundreds of articles. An adjunct faculty member at the Columbia University Graduate School of Journalism, he lives in Ridgewood, New Jersey.

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