Craft, Inc.: Turn Your Creative Hobby into a Business

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Chronicle Books, Jul 1, 2010 - Business & Economics - 160 pages
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Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.
 

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Contents

Introduction
8
CHAPTER 1 Your Creative Mind
10
CHAPTER 2 Your Business Mind
26
CHAPTER 3 Your Personal Style and Your Products
50
CHAPTER 4 Production and Pricing Plans
70
CHAPTER 5 Marketing and Publicity Strategies
86
CHAPTER 6 Making Sales and Order Fulfillment
102
CHAPTER 7 Ups Downs and Next Steps
132
Internet Resources
156
Index
158
Acknowledgments
160
Copyright

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About the author (2010)

Meg Mateo Ilasco is a designer, writer, and illustrator based in the San Francisco Bay Area. She was in grad school when she started designing wedding invitations for extra money, but the demand for her distinctive designs was so great that she eventually made the business full-time. Her company then expanded into stationery and accessories, and was featured on NBC's Today and in publications such as The Knot and Islands: Weddings and Honeymoons. She has since sold that business and is launching an eponymous housewares and gift company, Mateo Ilasco (www.mateoilasco.com). Meg is the author of You Can Wear It Again and The Space Planner, both published by Chronicle Books.

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