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PART ONE THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT
Strategic and Financial Objectives of WellKnown Corporations
Developing a Strategic Vision
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achieve actions analysis approach attractive behavior brand building business strategy business units buyers C. K. Prahalad collaboration company's competitive capabilities competitive position competitive strength competitors core competencies core values corporate strategy costs create culture decisions develop differentiation diversified companies economies of scope efforts employees ethical example experience curve effects firm's firms focused functional global growth Harvard Business Review Hewlett-Packard Illustration Capsule important improve industry's innovation internal investment leadership long-term low-cost managerial manufacturing market share moves Nike Nordstrom operating opportunities organization organization's organizational outsourcing partners percent performance personal computers portfolio potential practices profit reengineering requirements resource strengths resource-based view retail reward rivals scope senior shareholder skills strategic fit Strategic Management strategic plan strategic vision strategy execution strategy implementation strategy-making strong structure success suppliers sustainable competitive advantage targets tion value chain vertical integration Wal-Mart