Crash Course in Creativity

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Kogan Page Publishers, 2002 - Business & Economics - 243 pages
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An easy-to-use work of improving creativity fast suitable for individuals or as part of a group. The book beings by explaining the key elements that help nurture creative juices then gives a programme of 150 exercises and techniques to develop creative skills. Split into 30 units, this development programme is designed to be manageable in spare time in a week, though if necessary can be fitted in within a day. The final section pulls together key learning points and offers a list of further reading and tables that help readers to select techniques for specific requirements. The free CD-ROM contains additional techniques and exercises, together with interactive Web links for further advice and help.
 

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Contents

Introduction
1
Work plan
29
The course
39
Getting to know you loosening up a new group
46
Clarifying the problemjust what are you trying todo?
52
Challenging assumptions thinking differently about
58
Good vibrations positive thinking
65
New how tos getting different cuts at the problem
71
Natural input using nature and science as tools to generate ideas
140
Memories are made of this memory techniques
146
Strange translations generating ideas from misunderstanding
153
Creative comms stimulating new approaches by forcing
159
Going green environmental techniques to enhance creativity
166
Spatial thinking rightbrain group sessions
172
Selection techniques which idea is best?
179
Changing group dynamics more energy and fun
186

Incremental creativity step change techniques
78
Distortion idea generation techniques that modify the nature
84
Pure energy injecting oomph
90
Seeking knowledge building a personal knowledge base
96
Seeing it differently looking at solutions through different eyes
103
A swift kick random stimuli to generate a new starting point
109
Looking somewhere else taking a good look beyond the obvious
116
Simple fun laughter makers
122
Breakdown techniques that break down a problem into
128
Touchyfeely generating ideas using rightbrain activities
134
Refinement techniques polishing up your ideas
192
Knowledge expansion more techniques to help personal
198
Spock rules logic exercises to challenge the brain
204
Making it happen techniques to expedite implementation
210
Rightbrain teamwork more exercises to encourage groups
216
Mental workout personal creativity exercises
222
Review
229
Techniques with high culture ratings
236
Techniques suited to stage 3 selection and refinement
242
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About the author (2002)

Brian Clegg is a journalist and creativity consultant. He is a well known writer both in traditional media and on the World Wide Web. He worked at British Airways for 17 years. In 1984 became one of the airline's first PC programmers. While at BA he developed a considerable interest in business creativity.Brian left the airline to established himself as a freelance writer and set up Creativity Unleashed Limited (www.cul.co.uk), a company specialising in consultancy on business creativity and computer usability. He is a regular contributor to PC Week, Personal Computer World, Computer Weekly and the internet-based magazine, V3. and consultant. He can be contacted on email at brian@cul.co.ukRecent books have included Instant Time Management (Kogan Page) and an exploration of mankind's enduring fascination with light: Light Years.

Paul Birch is a change and creativity consultant and trainer. One of his previous roles was that of 'Corporate Jester' at British Airways -- an internal consultant who challenges and provokes at all levels of the organisation. A well-known author, he has also written Instant Leadership and co-authored Instant Teamwork and Instant Creativity in the Kogan Page Instant series.

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