Creating Contagious Commitment: Applying the Tipping Point to Organizational Change

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Andrea Shapiro, Apr 1, 2003 - Business & Economics - 199 pages
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Creating Contagious Commitment: Applying the Tipping Point to Organizational change is essential to anyone interested in the process of organizational change. It builds on the diverse resources in the Tipping Point computer simulation, which builds on lessons from public health, systems thinking and organizational theory. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out-of-the-box to create contagious, sustainable change. Illustrations and examples of change initiatives bring the concepts to life and make it easy for the reader to apply them immediately to his or her own change initiative.

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