Creating Flash Advertising: From Concept to Tracking—Microsites, Video Ads and More

Front Cover
Taylor & Francis, Jul 26, 2012 - Art - 256 pages
0 Reviews
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Quality Control
Foreword
About theAuthor
Constants and Considerations
Forms and Data in
Bureau
Preparing and Building
File Optimization
Thirdparty Richmedia Technologies
Trafficking and Tracking Your
Designing Microsites
Preparing and Building Microsites
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information