Creating Flash Advertising: From Concept to Tracking—Microsites, Video Ads and More

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Taylor & Francis, Jul 26, 2012 - Art - 256 pages
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Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website

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Quality Control
About theAuthor
Constants and Considerations
Forms and Data in
Preparing and Building
File Optimization
Thirdparty Richmedia Technologies
Trafficking and Tracking Your
Designing Microsites
Preparing and Building Microsites

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