Mastering Uncertainty: How Great Founders, Entrepreneurs and Business Leaders Thrive in an Unpredictable World

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Penguin Random House, Mar 30, 2023 - Business & Economics - 288 pages
'Mandatory reading. Not just for company founders and leaders, but for anyone wanting to succeed in our ever-changing world.' Keith Ferrazzi

What separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental- they understand how to turn uncertainty to their advantage.

We all know that the future is inherently unknowable, and yet we behave and plan as though it is. Once we truly understand the nature of uncertainty, though, we can take practical steps to make the most of the opportunities that come our way. In Mastering Uncertainty award-winning author Matt Watkinson and investor and entrepreneur Csaba Konkoly offer a masterclass on the workings of luck and probability. They show how to calculate when to make big bets and when to pull back. And they offer supremely practical advice on how we can improve our odds, whether through maximising our networks, learning how to read warning signs, or assessing where best to place our energies.

The unforeseen always occurs. Mastering Uncertainty shows you how to prepare for it and make the best use of it.

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About the author (2023)

Matt Watkinson is an internationally renowned author, speaker and business consultant. He has been cited and interviewed by the world's leading research firms, and invited to address industry leaders worldwide. His first book, The Ten Principles Behind Great Customer Experiences won the CMI's Management Book of the Year Award in 2014. Csaba Konkoly was born and raised in Hungary, and launched his first business before turning twenty, importing cars from Italy after the collapse of the Berlin Wall. While studying economics at university, he taught himself to trade stocks, bonds and currencies, and he spent the next seventeen years building and running hedge funds around the world, culminating in a $2+ billion global macro fund. Since then, he has shifted his focus to early-stage tech investments, several of which have become unicorns - valued at over $1 billion each.

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