Creating a Winning E-business

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Course Technology, 2001 - Business & Economics - 420 pages
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This practical, entrepreneurial guide to getting an online business off the ground begins with idea generation and progresses through business plans to the nuts and bolts of creating and maintaining an e-business site. Entire chapters are devoted to payment systems, security and auxiliary systems, and other technical topics. A running case of a real online business begin and end each chapter as the book parallels its growth and development.

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Contents

CHAP 313
1
amum
10
Defining Your EBusiness Idea
37
Copyright

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About the author (2001)

PhD. University of Texas AAustin. He is the Professor of Management in the Jones Graduate School of Management at Rice University where he teaches graduate level entrepreneurship, e-business, and information technology courses. He is the Director of the Center of Management of Information Technology.Al started and owned a computer consulting and training company for 22 years. He serves on the Board of Directors of several companies. He is the co-author of Business Planning: 25 Keys to a Successful Business Plan, and Creating a Winning E-business Plan. He is the author of more than 60 textbooks for the academic market.

H. Albert Napier is the Professor of Management in the Jones Graduate School of Management at Rice University, teaching entrepreneurship, e-business, and information technology courses. Authoring over 60 textbooks, he is the Director of the Center of Management of Information Technology, owns a computer consulting and training company, and serves on the Board of Directors of several companies.

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