Creating a Winning E-Business
Cengage Learning, Dec 22, 2005 - Computers - 464 pages
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.
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Defining Your EBusiness Idea
Creating an EBusiness Plan
Getting Your EBusiness Off the Ground
Operating Your EBusiness
Marketing Your EBusiness
Taking Advantage of Affiliate Marketing
Designing Your Web Site
Other editions - View all
2006 Thomson Learning advertising Affiliate Marketing affiliate program AllAdvantage Amazon.com angel investors BitPass blog brand browser business continuity plan business incubators business plan business’s Chapter Click company’s consumers Copyright 2006 Thomson create credit card customers developed domain name E-Business Copyright 2006 e-business idea e-business model e-business’s e-retailers eBay electronic employees entrepreneur example FIGURE FrontPage identify images Internet investment marketplace Markup Language merchant account micropayment Microsoft navigation network effect online search tools Operating Your E-Business opt-in e-mail advertising Outsourcing partners payment PayPal products and services products or services purchase QUOTES ON SUCCESS Rackspace Managed Hosting Reprinted by permission Rights Reserved risk search engine search engine optimization search results list sell server site’s startup e-business student online companion sub view tags technologies usability users visitors Web analytics XHTML