Creating a Winning E-Business

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Cengage Learning, Dec 22, 2005 - Computers - 464 pages
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Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.
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Contents

Understanding EBusiness
1
Defining Your EBusiness Idea
37
Creating an EBusiness Plan
73
Getting Your EBusiness Off the Ground
111
Operating Your EBusiness
145
Marketing Your EBusiness
199
Taking Advantage of Affiliate Marketing
255
Designing Your Web Site
283
Understanding Web Technologies
325
Securing Your EBusiness
365
Creating a Web Site with Microsoft FrontPage
395
Glossary
415
Index
431
Table of Permissions
439
Copyright

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About the author (2005)

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

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