Creating a Winning E-Business

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Cengage Learning, Dec 22, 2005 - Computers - 464 pages
Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.
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Contents

Understanding EBusiness
1
Defining Your EBusiness Idea
37
Creating an EBusiness Plan
73
Getting Your EBusiness Off the Ground
111
Operating Your EBusiness
145
Marketing Your EBusiness
199
Taking Advantage of Affiliate Marketing
255
Designing Your Web Site
283
Understanding Web Technologies
325
Securing Your EBusiness
365
Creating a Web Site with Microsoft FrontPage
395
Glossary
415
Index
431
Table of Permissions
439
Copyright

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About the author (2005)

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot.com business. He has started up five different dot.com businesses.

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