Creative Action in Organizations: Ivory Tower Visions and Real World Voices
Cameron M. Ford, Dennis A. Gioia
SAGE, Jul 18, 1995 - Business & Economics - 400 pages
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
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