Creative Action in Organizations: Ivory Tower Visions and Real World Voices

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Cameron M. Ford, Dennis A. Gioia
SAGE, Jul 18, 1995 - Business & Economics - 400 pages
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Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

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About the author (1995)

Ford is Assistant Professor of Organization Management, Rutgers University, Faculty of Management.

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