Persuasive Writing: How to Make Words Work for You

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Sterling Publishing Company, 2007 - Business & Economics - 144 pages
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The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively?  When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
 

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Contents

Section 1
5
Section 2
7
Section 3
13
Section 4
15
Section 5
25
Section 6
45
Section 7
95
Section 8
111
Section 9
119
Section 10
129
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