Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

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John Wiley & Sons, May 12, 2011 - Business & Economics - 306 pages
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?

Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.

From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.

Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.

Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

 

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The ultimate guide to creativity ... Ideas and imagination and innovation and impact ... Inspired by da Vinci, delivered by Dyson ... And everything in between, stretching and stimulating, disruptive and disciplined, clear and codified ... What it takes to make the future happen!

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getAbstract Book Review: Creative Genius
If you flip open marketing expert Peter Fisk’s remarkable innovation handbook, you’ll find something useful on every page. After introducing Leonardo da
Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, metaphors, models and approaches, all to provide new perspectives based on a synthesis of sound concepts that you might not think of combining. getAbstract recommends Fisk’s manual to anyone seeking a guide to innovation that is immediately accessible and applicable. Though the cover shows no subhead, one appears on the title page promising “An Innovation Guide for Business Leaders, Border Crossers and Game Changers.” And that is what Fisk provides.
Read more about this book in the online summary:
http://www.getabstract.com/de/zusammenfassung/fuehrung-and-management/creative-genius/13868/
 

Contents

Time and space exploringthe future world
CHAPTER 3Creative mindsnew thinking for the new world
Creative genius welcome to the Genius Lab
CHAPTER
CHAPTER
CHAPTER
CHAPTER 15 Deep diving immersing yourself
CHAPTER 16
Extremes and parallels learning from border crossers
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About the author (2011)

Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.

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