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Your Career in Selling
PREPARATION FOR SELLING
Your Market Your Customers
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advertising appeal approach Arkle attention attitude become behavior better blender buyer close the sale competitors customer's demonstration develop effective emotions equipment example feel Fraley Getz give handle home office homemaker important income individual industry interest interview J. B. West Jasper Jim Devine jobbers Kanuzak l'll Leaf Company Leek listener look machine manufacturer marketing mix meet ment merchandise motivation needs objection operation particular pect performance person position potential customers price objections problems prod product or service prospect purchase questions retail rience Roth sales force sales jobs sales manager sales presentation sales promotion salespeople salesper salesperson shoes situation social class sold successful talk techniques territory tion tomer Transactional analysis understand viduals