Creative Thinking in the Decision and Management Sciences
College Division, South-Western Publishing Company, 1991 - Business & Economics - 167 pages
The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problem-solving approaches that are characteristic of the decision and management sciences. Features include: mind-expanding exercises, which facilitate creative thinking and improve problem-solving and decision-making skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.
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Introduction 1 The Importance of Creativity
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ability acceptance-finding Ackoff algorithm alternatives analogy analysis applied approach assumptions ative attributes brainstorming cause-and-effect diagram chapter classification scheme combinations conscious constraints convergent convergent thinking creative behavior creative individuals creative problem creative problem-solving process creative thinking criteria decision and management decision maker decision problems define develop discussed divergent thinking DS/MS engineering evaluation example exercise existing fact-finding focused Frank Perdue Gene Woolsey goal heuristic idea-finding ideas identify implementation important improve integer programming Interfaces involves Journal knowledge linear programming Management Science management scientists mathematical mess mess-finding method methodology nonlinear objectives Operations Research optimization organization Parnes percent perceptual block perspectives prob problem definition problem formulation problem solving problem statement problem-finding proposed result role routes solution solution-finding solver stimulants structured suggest synectics techniques theory traveling salesman problem unconscious unconscious mind VanGundy variables Vertical Thinking York