Creative Thinking in the Decision and Management Sciences

Front Cover
College Division, South-Western Publishing Company, 1991 - Business & Economics - 167 pages
0 Reviews
The primary objective of this book is to develop the understanding of creativity and how we can use it effectively to enrich the traditional problem-solving approaches that are characteristic of the decision and management sciences. Features include: mind-expanding exercises, which facilitate creative thinking and improve problem-solving and decision-making skills; realistic cases and models, providing a balance between theory and application; endnotes at the end of each chapter, which provide additional references, comments, and asides on various topics; and discussion on how creative thinking principles can be utilized to develop research ideas.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction 1 The Importance of Creativity
4
CHAPTER
10
UNDERSTANDING CREATIVITY
28
Copyright

5 other sections not shown

Common terms and phrases

Bibliographic information