Creativity, Inc.: an inspiring look at how creativity can - and should - be harnessed for business success by the founder of Pixar

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Transworld, Apr 8, 2014 - Business & Economics - 368 pages
33 Reviews
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Part autobiography, part history of Pixar, part business book, Creativity Inc is a stimulating, feel-good, insightful and highly inspirational collection of lessons in creativity and business from the president of Pixar and Disney Animation, Ed Catmull.

'Just might be the best business book ever written.' -- Forbes Magazine

'Great book. Wish I could give it more than 5 Stars' -- ***** Reader review
'Incredibly inspirational' -- ***** Reader review
'Honestly, one of the best books I've read in a long time' -- ***** Reader review
'Read it and read it again, then read it again and then again' -- ***** Reader review
'Great book!! Fantastic read' -- ***** Reader review

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This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable.

As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn't have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation.

Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created.

Creativity, Inc. is a book for managers who want to lead their employees to new heights - a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity.

And through this story, we learn what creativity really is.

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LibraryThing Review

User Review  - Narilka - LibraryThing

One part memoir, two parts business management guide, Creativity, Inc. is Ed Catmull's love letter to the computer animation and animated movie industries. Catmull is best known as one of the co ... Read full review

LibraryThing Review

User Review  - tgraettinger - LibraryThing

A delightful surprise. As I started reading, I thought it would be typical management-speak. But I found myself jotting down little notes, ideas, phrases on many pages. Even though the author says he ... Read full review

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About the author (2014)

Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and Walt Disney Animation Studios. He has been honored with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. He earned a B.S. degrees in computer science and physics and a Ph.D. in computer science from the University of Utah. He lives in San Francisco.

www.CreativityIncBook.com
@DisneyPixar

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