Creativity and Innovation for Managers
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.
By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.
What is business creativity and how can it benefit your company?
How to avoid the pitfalls of creativity and innovation
Practical and action-focused
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Chapter 1 Innovation in brief
Chapter 2 Innovation emerges
Chapter 3 The mechanics of innovation
Chapter 4 The innovation powerhouses
Chapter 5 Swamps and alligators
Chapter 6 A moments pause
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action agenda Alex Osborn approach artificial creativity benefits brainstorming Brian Clegg British Airways build business creativity business problems business process Chapter communication competitive concept consider consultancy corporate jester creative culture creative input creative process creativity and innovation creativity session creativity techniques culture of creativity David Firth Director discipline e-mail Edward de Bono effective electronic enhance ensure essential everyday example experience facilitate ﬁrst ﬂexibility ﬂow gurus ideas Olympics implementation improve individual Information technology Internet intranet involved knowledge management leadership looking Lotus Notes marketing move need for creativity Neuro-linguistic programming Operational research organization organizational outcome output Paul Birch Peters possible practical problem-solving requirement risk Roger von Oech silly Six thinking hats solution specific staff step suggestion scheme support creativity systematic creativity teleworking things tion Tom Peters tool traditional