Creativity and Innovation for Managers

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Routledge, 1999 - Business & Economics - 113 pages
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Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.

What is business creativity and how can it benefit your company?
How to avoid the pitfalls of creativity and innovation
Practical and action-focused
 

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Contents

Chapter 1 Innovation in brief
1
Chapter 2 Innovation emerges
8
Chapter 3 The mechanics of innovation
16
Chapter 4 The innovation powerhouses
30
Chapter 5 Swamps and alligators
57
Chapter 6 A moments pause
72
Chapter 7 Innovation in context
79
Chapter 8 Innovation SWOT
88
Chapter 9 Innovation agenda
92
Chapter 10 Finding out more
103
Index
109
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About the author (1999)

After 17 years in the corporate world, specialising in finding innovative ways of using computers and information to benefit business, Brian Clegg established himself as a freelance writer and consultant on both creativity and human/computer interface. He has provided consultancy to large and small companies in the financial, travel, pharmaceutical and IT sectors, and is a regular contributor to PC Week, Personal Computer World and the World Wide Web based magazine, VNU/Net. Co-author, with Paul Birch, of Business Creativity, (1995), Imagination Engineering (1996) and Dis-Organization (1998). Author of The Chameleon Manager (1998) for the Butterworth Heinemann New Skills Portfolio.

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