Creativity and Innovation in the Music Industry

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Springer Science & Business Media, Mar 14, 2012 - Business & Economics - 304 pages
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Why did jazz become a dominant popular music genre in the 1920s and rock 'n' roll in the 1950s? Why did heavy metal, punk rock and hiphop find their way from sub-cultures to the established music industry? What are the effects of new communication technologies and the Internet on the creation of music in the early 21st century? These and other questions are answered by Peter Tschmuck through an integrated model of creativity and innovation that is based on an international history of music industry since Thomas A. Edison invented the phonograph in 1877. Thus, the history of the music industry is described in full detail. By discussing the historic process of music production, distribution and reception the author highlights several revolutions in the music industry that were caused by the inference of aesthetic, technological, legal, economic, social and political processes of change. On the basis of an integrated model of creativity and innovation, an explanation is given on how the processes and structures of the present music industry will be altered by the ongoing digital revolution, which totally changed the value-added network of the production, dissemination and use of music. For the second edition, the author has reworked chapter 9 in order to include all the developments which shaped the music industry in the first decade of the 21st century – from Napster to cloud-based music services and even beyond.

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1 Introduction
2 The Emergence of the Phonographic Industry Within the Music Industry
3 The Music Industry Boom Until 1920
4 New Technology and the Emergence of Jazz
5 The Music Industry as Radio Industry
6 The Swing Monopoly During the Years of Wartime Economy
7 Rock n Roll Revolution
8 The Recovery of the Phonographic Industry and New Global Players
10 The Digital Music Revolution
11 Theoretical Concepts of Innovation and Creativity
12 Creativity and Innovation in the Music Industry
13 Creativity and Innovation in the Music Industrys ValueAdded Chain

9 The Era of Music Conglomerates

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About the author (2012)

Peter Tschmuck is professor of Culture Institutions Studies at the Institute of Culture Management and Culture Studies (IKM) of the University of Music and Performing Arts Vienna. His main research fields are: music industry research, the economics of copyright, the research on cultural institutions and cultural policy evaluation.