Creativity for Graphic Designers
Explores the creative process as it relates to graphic design, discussing communication, brainstorming, word play, and other topics; offers advice on how to develop ideas into concepts and sell them to the client; and includes twenty-five case studies.
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Alexander lsley Andersen Consulting annual report approach appropriate asked audience audience’s begin brain brainstorming brochure Claes Oldenburg Clement Mok client color communication objectives concept create creative design creative process creative solution decision makers deﬁne design criteria discussed evaluate ﬁnd ﬁrm ﬁrst focused Frank Capra grid Guy Billout ideas Ifyou images implementation important inﬂuence innovative insight inspiration interaction interview involved JOHN MAHONEY layout Linda Chryle look Maria Grillo Mark Oldach Design metaphor Miho mind Modern Dog Nesnadny Noranda ofyour packaging passion person Petrick Design photographer picture piece point ofview present printed problem Progressive Corporation readers sketchbook sketches soup to nuts STEPPENWOLF stock photography style success take risks talk technique there’s things thought tool translate typography UCLA understand unique visual voice VSA Partners writer you’ll you’re you’ve