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Getting to the Message
Preparing the Client for Creativity
Beyond the Client Interview
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Alexander Isley Andersen Consulting annual report approach appropriate asked audience audience's begin brain brainstorming brochure Clement Mok designs client color communication objectives concept Cooper-Hewitt Museum Copywriting create creative design creative process creative solution decision makers define design criteria discussed elements evaluate focused Frank Capra grid Guy Billout ideas illustrator images implementation important influence insight inspiration interaction interview involved Jacor John Coy layout Linda Chryle look Mark Oldach Design metaphor mind Modern Dog Museum Nesnadny Noranda offset printing organization Pablo Picasso packaging passion person Petrick Design photographer picture piece point of view present printed problem Progressive Corporation readers sketchbook sketches soup to nuts STEPPENWOLF THEATRE COMPANY stock photography style success take risks talk technique things thought Todd Lief tool translate typography understand unique vision visual voice VSA Partners writer