Creativity in Product Innovation
Cambridge University Press, Jan 3, 2002 - Business & Economics - 224 pages
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
advertising analysis antenna Attribute Dependency Template awareness baby ointment Bally shoe benefits brainstorming candle chair characteristics cognitive color Component Control Template concept consumer context created creative ideas creative thinking Creativity Templates approach defined Displacement Template Domino's Domino's Pizza drink early determinants effect element emergence engineers environment examine example existing external component external variables failure Figure firm focused forecasting matrix French Open Tennis Function Follows Form glass Goldenberg height identified implementation independent variables internal introduced invention Journal lateral thinking legs lighthouse Lighthouse of Alexandria linking operator logistic regression Management market needs market research Mazursky methods Operational prescription pizza delivery pole Post-It Notes predict present problem product configuration product development product ideas product success project-level determinants random relevant Replacement Template scheme shampoo Six Thinking Hat structure Study Table technology change temperature Template-based ideas tennis thought process tion trend TT group