Creativity in TV & Cable Managing & Producing

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University Press of America, 1999 - Performing Arts - 144 pages
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Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.
 

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Contents

Creativity in Media
1
Creativity As A Reason For Getting Into Media Work
2
Creativity and Optimism
4
A Prerequisite to Creativity
5
Process and Products
7
Creativity At The Individual Level
8
Learned By Doing
10
The Integration of Creative Activity
11
How Two Separate Systems Evolved
70
Develop a Thick Skin Attitude and Expect a Certain Amount of Rejection
71
Two Types of Sales
72
Creatively Facing The Challenge of Sales
73
Creative Persistence
74
Creative Listening Can Lead to Closing Sales
76
Creativity and Desire
77
Creative Silence In The Process of Conquering Obstacles One Step At a Time
78

Input and Output in the Creative Process
12
Summary
13
Sources
16
Creativity in Media Management
17
Management in the 1950s
18
Historical Approaches to Management
19
Current Ways of Viewing Management
20
The Manager As A Facilitator
21
The Manager As An Open Receiver
22
Managerial Input Transformed Into Output
23
Technology Media MergersAcquisitions and the Industry Shakedown
24
Creatively Applying Ancient Principles
25
Creatively Selling the Vision
27
Creatively Changing the System
28
Summary
29
Sources
31
Creativity in Programming
33
Programming Attracts Creative Minds
34
Empathy With The Audience
35
Television Station Programming Strategies
36
Programming Local Cable Systems Creatively
37
Creativity In Producing A Local Talk Show
38
Creatively Giving People A Reason For Watching
40
Managing Time Creatively
41
A Case Study In Managing Time To Reach A Goal
42
Programming For A Purpose
43
Using Empathy To Go From a Consumer To a Producer Mentality
44
Summary
46
Sources
49
Creativity in Media Promotion
51
Two Markets Mean Two Audiences
52
Using Data From Focus Groups
53
Two Examples Of Creative Thinking In Promotional Campaigns
54
Creativity As a Perspective For Promotion
55
Creatively Using Consultants For Promotions
56
Integrating Promotions With Other Departments
57
Empathy With Peers
58
A Promotion Must Have Substance
59
Creative DecisionMaking And the Promotions Director
61
Creativity Involves Seeing A New Way
63
Sources
67
Creativity In Television Sales
69
Creatively Selling Cable
79
Summary
81
Sources
83
Creativity Throughout the Station
85
Creative Openness Leads to Coordination
86
A Real World Theory
87
Creative Individuals In Systems
88
Creativity At The Individual Level Enhances Interdepartmental Connections
89
Jealousy
91
Creatively Overcoming Systems that Put Processes Over People
92
Processes Over People
93
Creative Control in Business Relationships
94
A Time To Acquiesce To An Unfair System
96
Summary
97
Sources
100
Recharging A Necessary Ingredient for Creativity
101
Renewal In Four Dimensions
102
Feedback for Renewal
105
Creative Insight Found In Times of Reflection
106
Learning Reflection Techniques From An Ancient Communicator
107
Creative Reflection Helps You to Know Yourself
109
Living On The Edge Of Chaos And Loving It
110
Creative Thanksgiving During Reflection
111
Creatively Seeing The Results Before They Happen
112
Summary
113
Sources
115
Historical Models of Creativity
117
Creativity Keeps the Medium of Film From Becoming Obsolete
118
Creative Tinkering Leads to the Invention of Recorded Music
119
Creativity In The Founding of CBS
121
Creativity Makes Computers Commonplace
122
Time For Creativity As Creativity Produces Time
123
Lewis and Clark Creativity and Communication
124
From Prop Boy to Executive Producer By Using Creative Persistence
125
Using Creativity to Get a Nontraditional Education
126
Creativity In Writing Broadcast History
127
Summary
128
Sources
131
Index
133
About the Author
145
Copyright

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About the author (1999)

William G. Covington, Jr. is Assistant Professor of Communications Studies at Bridgewater State College.

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