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Creative Services MarketNew Challenges
Service Orientation In Industrial Marketing
3 other sections not shown
advertising airline American Express American Marketing Association analysis approach attributes bank Bank of America basic Berry brand Brand Loyalty campaign Christopher H clients climate for service communications competitive concept corporate creative crowding culture dimensions effective Eiglier employees environment environmental evaluate example experience factors financial institutions financial services firm's functional Gronroos important influence intangible interaction internal marketing J.C. Penney Journal of Marketing Langeard literature Lovelock loyalty market segments marketing mix Marketing of Services Marketing Research Mastercard measure offering organizational organizational culture Parasuraman perceived perceptions performance personnel perspective problem profitability relationship respondents retail role satisfaction sector service delivery service development service encounter service firms service industries service organizations service provider service quality services marketing Shostack specific strategies structure subsystem sumer supplier telemarketing tion Upah Zeithaml