Creativity, Innovation, and Quality

Front Cover
ASQC Quality Press, Jan 1, 1997 - Business & Economics - 316 pages
As it becomes increasingly easy to copy technology, companies are faced with finding new methods or "tools" that can increase the human side of creativity & innovation. Brainstorming & story boarding are probably the most popular creative thinking techniques in the workplace, however, they are actually the weakest methods available. While the most well-known techniques are helpful in setting an environment that supports creative thinking, they do not explicitly guide thoughts in creative directions. Creativity, Innovation & Quality presents the latest thinking on creativity & innovation, & shows how creative thinking can be used to advance the practice of quality management. Covering both the theory & applications of creative thinking in quality management, Creativity, Innovation & Quality enables the reader to: Understand how recent advances in cognitive science can unlock the creative potential in everyone; Recognize the underlying theory behind various tools of creative thinking; Use creative thinking tech

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Contents

An Illustration of Directed Creativity
1
Why Bother Learning About Directed
7
Some Essential Theory for Directed
25
Copyright

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