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RESEARCH AND DEVELOPMENT
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accounting achieving advertising analysis applicable Investigate areas Break even analysis breakdown budget Business Books capacity capital company management company policy competitive control system cost centre cost control cost reduction crisis committee crisis plan customers decision-making decisions Delphi method departments economic effect efficient employees evaluation expenditure factors financing fixed costs further information Gower Press important improvement increase industry information system Investigate and Act investment plan Leviathan House long-term Longman machines maintenance strategies management by objectives management London manufacturing costs market research material flow McGraw-Hill measures methods models Note objectives operating optimisation optimum organisation overhead contribution personnel planning and control possible price policy product planning product range profit programme projects public relations purchasing quality control ratio References for further research and development Sales plan sales promotion short-term staff stage style of management targets technical techniques Tick top management turnover X X X York