Risk Management: Safeguarding Company Assets

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George Sullivan, 2007 - Business & Economics - 133 pages
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This book is about managing business risks by examining worst-case scenarios and putting safeguards into place to mitigate loss of revenue, market share, customers, and other assets.
 

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Contents

What is risk?
3
A Typology of Risk
16
Assessing Risk Appetite
30
Net Present Value to Assess New Projects
45
Managing the Risks
59
Crisis Management and Communication
74
Controlling the Risks
89
Audit Risk
104
The Risk Management Process
121
Copyright

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